Drawing Simplified Maps in Illustrator

https://www.lynda.com/Illustrator-tutorials/Drawing-Simplified-Maps-Illustrator/667365-2.html

Mapping is a common design task. Designers are asked to reinterpret map data to make a location—think a theme park or college campus—seem friendlier or more approachable. In this course, Tony Harmer teachers you how to create a simple, easy-to-read map in Illustrator, using the ArcGIS plugin and other basic reference tools. Tony explains what you should consider before drawing your map, including its purpose, audience, and destination (print or digital), and then shows how to build a map that is scaled correctly and includes important topographical features and landmarks, such as roads and buildings. He enhances the map with dynamic markers, perspective, and labels, and then he shows how to add motion and interactivity to make your maps more useful in today's connected world.

Designing Emotion: How To Use Design To Move People

https://www.lynda.com/Graphic-Design-tutorials/Designing-Emotion-How-Use-Design-Move-People/769107-2.html

Great designers are empaths. They harness the power of emotional response to connect to audiences and inspire action. If you want your designs to move people, you need to understand the role emotion plays in your work. Join Stefan Mumaw for this fun and frank exploration, which probes the human condition for lessons that can be used in any design project: from branding campaigns to product packaging. Stefan explains how emotion, rational thought, and culture impact our reactions to design, and how you can use different choices and tools—layout, typography, color, and more—to trigger different emotions and achieve connection with your brand, product, or service.

Designing a Resume for Creatives

https://www.lynda.com/InDesign-tutorials/Designing-Resume-Creatives/628694-2.html

Whether you're a recent college grad or a seasoned professional, your resume is the most important career document in your job-search arsenal. Resumes are particularly crucial for creatives, as they're a place where professionals can showcase their design prowess to hiring managers. In this course, Ina Saltz provides you with a fresh perspective on how to present yourself through a visually strong, content-rich resume. She takes a comprehensive and critical look at how to create your career story, explaining what you must know and do to make a recruiter's first impression of you memorable and actionable. Ina goes beyond the basic resume and includes presentation options for creatives, including how to keep a cohesive look and approach. Along the way, she shares best practices and explains how to avoid common resume errors.

Design Thinking: Data Intelligence

https://www.lynda.com/Graphic-Design-tutorials/Design-Thinking-Data-Intelligence/618718-2.html

Yesterday big data was all the rage; today we have intelligent machines and processes to leverage that data wisely. Learn how modern data intelligence helps designers provide a more personal and human design experience. Randall Elliott, associate director of design technology at frog, shows how to use data in creative problem-solving: to generate ideas, create better designs, and connect with users in meaningful ways. He tackles data generated by computers as well as that gathered through interviews and other hands-on means. He shows how to collect, analyze, and visualize the information to help solve your customer's challenges, leveraging intelligent tools and agile processes such as rapid prototyping.

Design Research: Enhancing the Designer-Client Relationship

https://www.lynda.com/Graphic-Design-tutorials/Design-Research-Enhancing-Designer-Client-Relationship/651195-2.html

The success of a design relies on an effective exchange of knowledge between the client and the designer. This course can help you create a more productive relationship with your client, earn more buy-in, and ultimately strengthen the knowledge base within your design process. Throughout the course, instructor Andy Schwanbeck steps through how to effectively bring your client into your design process. Andy shows how to utilize your knowledge base to help you understand what your client is really asking for and establish the right research questions. He also explains how to facilitate effective workshops. To wrap up the course, he covers how to harness your most significant findings to develop a stable foundation for decision-making throughout your design process.

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Amadine 1.0.0 | macOS | 29 mb

 
Amadine is a vector drawing software with perfectly balanced UI that guarantees smooth workflow and quick learning. The app is perfect for illustrations, designing websites, user interface, laying out flyers and brochures, creating logos and icons.

Design a High-Impact Sell Sheet

https://www.lynda.com/Illustrator-tutorials/Design-High-Impact-Sell-Sheet/696875-2.html

Great sales sheets grab the attention of a customer at first glance. There are a variety of types, but successful sales sheets share common features: strong layout, typography, color, and content. This course teaches designers—and marketers who may not be trained designers—how to design high-impact, eye-catching sales sheets that sell your products and services in just one page. Instructor Amy Balliet, the CEO of Killer Infographics, explains why a sales sheet matters and why it's important to define its audience, purpose, and call to action up front. She shows how to lay out your sheet and combine data and visuals in an effective way. She also helps you choose colors and typography that enhance your message and your brand. Finally, see how all the design elements combine in a start-to-finish project using Adobe Illustrator.

Design a Condensed Sans Serif Typeface

https://www.lynda.com/Glyphs-App-tutorials/Design-Condensed-Sans-Serif-Typeface/616713-2.html

Learn the basics of constructing a condensed sans-serif font using Glyphs App, the premier software for designing type. Instructor Charles Nix takes you through the design process along a logical path, building from simple elements to a complete font. He shows how to create lowercase and uppercase forms, as well as numbers and punctuation. Once the font is complete, learn about refining it with spacing and kerning, and discover strategies for making the font your own. Charles closes with advice and resources for further exploration of the gothic condensed form and typography in general.

Facebook might be king of the hill when it comes to advertising on social media, but with costs and competition rising on that popular platform, marketers are desperately looking for better, more cost-effective places to spend their ad dollars.

CSS: Selectors

https://www.lynda.com/CSS-tutorials/CSS-Selectors/800217-2.html

Discover how to effectively leverage the power of selectors to select the elements you want to style without adding classes, changing HTML, or getting overly specific with your selectors. In this course, instructor Jen Kramer demonstrates how to pinpoint specific parts (and groups of parts) in an HTML document using the powerful declarative syntax of CSS selectors. Jen covers combinator selectors, attribute selectors, pseudo-class and pseudo-element selectors, and the universal selector. She also offers tips for determining which selectors might not be supported by your browser choices and shares best practices for mixing selectors in your document. And because this is an easily-tested syntax, Jen includes questions at the end of most videos to reinforce your understanding of each concept.

Creativity for All

https://www.lynda.com/course-tutorials/Creativity-All/774900-2.html

The word "creativity" can conjure up images of groundbreaking stand-up routines and paintings that inspire awe hundreds of years after the artist's final brush stroke. But creativity isn't just possessed by a brilliant few. All of us—from accountants to event planners—regularly perform creative acts. It's what allows us to reorient a project gone awry or capture the perfect shot of our friend beaming at their birthday party. Our brains already have the built-in machinery to be wildly creative—some of us just need a bit of clarity on the process. This lively series provides you with precisely that. Get weekly tips that can help you nurture your spontaneous impulses, reignite dormant creative powers, and leverage your innate creativity in all areas of your life. New instructors will be introduced as the course unfolds, allowing you to access a variety of unique takes on the creative process. Tune in every Friday for a new tip.

Creating Art with Your Desktop Scanner

https://www.lynda.com/Photoshop-tutorials/Creating-Art-Your-Desktop-Scanner/718633-2.html

This course focuses on scanning using a desktop scanner for both personal and professional creative purposes. Learn how to get started using and controlling scanning equipment to create intriguing and attractive art. Learn how to get started using and controlling scanning equipment. Discover unconventional scanning techniques for making advanced compositions. See how to export your digital scans into a program like Photoshop to make the most of their visual impact, and much more

Creating Accessible PDFs

https://www.lynda.com/Acrobat-tutorials/Creating-Accessible-PDFs/669540-2.html

Accessibility means making sure your content is available to as many people as possible. When you make your PDFs accessible, it means adding tags, bookmarks, alt text, and other information that makes the files readable and navigable to users who are visually or mobility impaired. Using the latest versions of Adobe Acrobat DC, Microsoft Word, and Adobe InDesign, it's now much easier to create valid, accessible PDFs. In this course—completely revised for 2018—Chad Chelius shows how to take an existing PDF file and remediate it for users of assistive software. He then introduces two workflows for creating accessible PDFs from scratch—one in Word and one in InDesign—with some special considerations for Excel and PowerPoint. Along the way, he offers techniques, tips, and tricks to make accessibility easy to incorporate in every document you publish.

Consulting Foundations

https://www.lynda.com/Business-Skills-tutorials/Consulting-Foundations/599602-2.html

Consulting is a top-paying, high-growth career path that comes with benefits like being able to set your own schedule and define the type of work you do. Whether you want to make the move into the consulting field or become more established and competitive as a consultant, this course can help you both set up and manage a consulting business. Join Mike Figliuolo as he covers the critically important components of consulting—including marketing, selling, contracting, managing engagements, and business administration. Learn how to optimize the time and effort you spend, follow best practices, and avoid common pitfalls. He shares instructions and insights related to expanding client relationships, running engagements, responding to RFPs, protecting intellectual property, getting licensed, and more.